YouTube have changed their monetisation and partner program and small content creators will be the hardest hit by the move. This is not the first time YouTube has moved the goal posts and many users are beginning to wonder if this is the end of YouTube.

What will the impact mean for you as a small content creator on Youtube and is it really the end of the site we have all loved for so long? If you have less than 1000 subscribers, you will need to get them, plus you will need a total of 4000hrs of viewing of your videos and you need to do it in a 12 month period.

Maybe you are already monetised and have just lost that small income. Is this the end?

Well, that depends on who you talk to. YouTuber Munesh Ramnarine, says that after the initial disappointment he got to thinking that if you love what you do and you just want to make videos then you should not worry about it. It does mean that you will need to produce the very best quality that you can, and "grind harder" to get those subscribers and views.

Others are more upset that under the new rules, small content creators on YouTube will no longer be able to put up cards and a URL in the top of their channel directing people to other sites like Patreon. Many of us rely on Patreon more than the average $100 the average YouTuber earns in a month.

Already, many people are putting in their comments or under the video description, that if visitors want to support them, to go to Paypal. They are listing their emails there, but of course, in no time at all, they will be spammed off the planet, so that's not a long-term solution.

YouTuber Tanika Tan's take on the new policy

Tanika is affected by the new policy that means she can no longer earn ad revenue off her videos. In a post she made to the site on January 17th, she was particularly concerned about the 4000 hours of video views. She has good reason to focus on that issue. That is a lot of views to do in a year.

Consider there are only 8760 hours in an average year, you would technically need 6-months of 24/7 viewing of your videos. If you have 1000 subscribers they would each need to spend at least eight hours watching your videos annually.

With Tanika's approximate subscribers (where she does meet the threshold) in the past year, she had 2611 hours of video watch time. She does point out that you do have until February 20 to meet that threshold if you are currently monetised. If you fail to meet that threshold then all the videos that were monetised in the past will be "unmonetised."

But once again, here we have a content creator who also says that she does it for the love of it rather than for the revenue she might generate.

But clarifying that, she points out that we should not do "everything for the sake of it," and we all like to see some form of growth. In fact, she describes what YouTube has done as "F**k You."

In summing up, Tanika believes that YouTube has changed to the point where they are starting to stifle creativity and freedom of speech.

The creator who started it all will still be monetised

The Youtuber who posted up the Japan Suicide Forest video caused the latest furor but he is okay. He will still earn. YouTube's answer to what they saw as insensitive content is to punish the small creators. And that's what rankles the most.

But other YouTubers who have been relatively successful are also feeling the pinch as YouTube has tightened up a lot.

It seems that the big money advertisers are getting more and more particular about which videos they want their adverts to be associated with, The Know reported on the site.

While some major YouTubers feel it is time to move on from the site or scale back from the number of videos they put out, it is understandable in some ways that YouTube and Google took this step. Pepsi is just one big company that ditched their ads from the site, and Walmart is another. Google relies on adverts to keep going, so losing massive accounts like this really hurts.

BridTV reported in April 2017 that because of ad withdrawals, "YouTube could be looking at a projected loss of $750 million in revenue during 2017 over advertisers halting business."

So you want to give up YouTube?

There are other sites.

Some require high numbers of views, some not high. Do a Google search for sites like FilmSection where you don’t have to worry about daily or monthly video views. Monthly payout is via PayPal, Bank Transfer or the Western Union. If you are still very new and want to try something a little less ambitious, you can always share videos and other content for shared revenue on the Virily community creator network.